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MARKETING MANAGEMENT

SAXENA,

MARKETING MANAGEMENT [electronic resource] / - 3 - [S.l.] [s.n.] [?] - 854 p.

The revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-fri The revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-friendly products, WTO and so on...

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