MARKETING MANAGEMENT (Record no. 53552)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01192 m a2200229 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0029885 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | (02) |
| International Standard Book Number | 9789352600519(15) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAXENA, |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [S.l.] |
| Name of publisher, distributor, etc. | [s.n.] |
| Date of publication, distribution, etc. | [?] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 854 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-fri The revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-friendly products, WTO and so on... |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management50044920">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management50044920</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.