Service marketing /
Rust, Roland T.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : Addison-Wesley., An imprint of addison wesley longman, Inc., c1996. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0673991458 0321055918
Service industries--Marketing.
Customer services.
658.8 / RUS
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : Addison-Wesley., An imprint of addison wesley longman, Inc., c1996. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0673991458 0321055918
Service industries--Marketing.
Customer services.
658.8 / RUS