Marketing research :
Sudman, Seymour
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair - Boston : McGraw-Hill, c1998. - xli, 737 p. : illus. ; 26 cm.
Includes bibliography and index.
0071158626 0079136702
Marketing research.
658.83 / SUM
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair - Boston : McGraw-Hill, c1998. - xli, 737 p. : illus. ; 26 cm.
Includes bibliography and index.
0071158626 0079136702
Marketing research.
658.83 / SUM