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Brand positioning :

Sengupta, Subroto

Brand positioning : Strategies for competitive advantage / Subroto Sengupta - New delh : Tata mcgraw hill, c1990. - xix, 299 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0074624016

Subjects--Topical Terms:
Product management.

Dewey Class. No.: 658.5038 / SEB

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