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Brand positioning : (Record no. 59402)

MARC details
000 -LEADER
fixed length control field 00644nam a22002057a 4500
001 - CONTROL NUMBER
control field sulb0051338
003 - CONTROL NUMBER IDENTIFIER
control field BD-SySUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160516103644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160516r20031990ii a||||b|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability 0074624016
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-SySUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.5038
Item number SEB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
9 (RLIN) 22552
245 10 - TITLE STATEMENT
Title Brand positioning :
Statement of responsibility, etc. Subroto Sengupta
Remainder of title Strategies for competitive advantage /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New delh :
Name of publisher, distributor, etc. Tata mcgraw hill,
Date of publication, distribution, etc. c1990.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 299 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 11410
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Dewey Decimal Classification     Central Library, SUST Seminar Library, Deprment. of Business Administration General Stacks 16/05/2016   658.5038 SEB 0051338 16/05/2016 1 16/05/2016