Web marketing all-in-one for dummies /
Web marketing all-in-one for dummies /
by John Arnold ... [et al.].
- 2nd ed.
- Hoboken, N.J. : John Wiley & Sons, c2012.
- xxxiv, 898 p. : ill. ; 24 cm.
- For dummies .
- For dummies. .
Previous ed.: 2009. Includes index.
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
9781118243770 (pbk.) 1118243773 (pbk.)
Internet marketing.
658.872 / WEB
Previous ed.: 2009. Includes index.
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
9781118243770 (pbk.) 1118243773 (pbk.)
Internet marketing.
658.872 / WEB