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Web marketing all-in-one for dummies / by John Arnold ... [et al.].

Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, N.J. : John Wiley & Sons, c2012.Edition: 2nd edDescription: xxxiv, 898 p. : ill. ; 24 cmISBN:
  • 9781118243770 (pbk.)
  • 1118243773 (pbk.)
Subject(s): DDC classification:
  • 658.872 23 WEB
Contents:
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Summary: Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Library, Institute of Information and Communication Technology General Stacks 658.872 WEB (Browse shelf(Opens below)) 1 Available I000487
Books Books Library, Institute of Information and Communication Technology General Stacks 658.872 WEB (Browse shelf(Opens below)) 2 Available I000486

Previous ed.: 2009.

Includes index.

Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.

Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!

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