Social media intelligence /
Moe, Wendy W.
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - New York : Cambridge university press, c2014. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107031203 (hardback : alk. paper)
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
302.231 / MOS
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - New York : Cambridge university press, c2014. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107031203 (hardback : alk. paper)
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
302.231 / MOS