MARC details
000 -LEADER |
fixed length control field |
00958nam a22002537a 4500 |
001 - CONTROL NUMBER |
control field |
sulbI001895 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160629102250.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160629s2014 enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781107031203 (hardback : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
Modifying agency |
D LC |
-- |
BD-SySUS |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.231 |
Edition number |
23 |
Item number |
MOS |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moe, Wendy W. |
9 (RLIN) |
28091 |
245 10 - TITLE STATEMENT |
Title |
Social media intelligence / |
Statement of responsibility, etc. |
Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Cambridge university press, |
Date of publication, distribution, etc. |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 194 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumers |
General subdivision |
Research. |
9 (RLIN) |
28092 |
|
Topical term or geographic name as entry element |
Social media. |
9 (RLIN) |
22707 |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Social aspects. |
9 (RLIN) |
22708 |
|
Topical term or geographic name as entry element |
Internet marketing |
General subdivision |
Social aspects. |
9 (RLIN) |
22705 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schweidel, David A., |
Dates associated with a name |
1981- |
9 (RLIN) |
28093 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |