Marketing management :
Guiltinan, Joseph P.
Marketing management : Strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0070489718
Marketing--Management.
658.8
Marketing management : Strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
0070489718
Marketing--Management.
658.8