Marketing management : Strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type: TextPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:- 0070489718
- 658.8 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Central Library, SUST General Stacks | 658.8 GUM (Browse shelf(Opens below)) | 1 | Available | 0037650 |
Includes bibliographical references and index.
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