Digital type design for branding :
Boss, Stephen,
Digital type design for branding : designing letters from their source / Stephen Boss. - [SL] Chapman and Hall, 2018. - v, 114 p. : ill. ; 24 cm.
Includes bibliographical references.
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
9780815365532 9781498777209
1027556320
Type and type-founding--Digital techniques.
Branding (Marketing)
Z250.7 / .B67 2018
686.224 / BOD
Digital type design for branding : designing letters from their source / Stephen Boss. - [SL] Chapman and Hall, 2018. - v, 114 p. : ill. ; 24 cm.
Includes bibliographical references.
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
9780815365532 9781498777209
1027556320
Type and type-founding--Digital techniques.
Branding (Marketing)
Z250.7 / .B67 2018
686.224 / BOD