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Digital type design for branding : designing letters from their source / Stephen Boss.

By: Material type: TextTextPublication details: [SL] Chapman and Hall, 2018.Description: v, 114 p. : ill. ; 24 cmISBN:
  • 9780815365532
  • 9781498777209
Subject(s): DDC classification:
  • 686.224 23 BOD
LOC classification:
  • Z250.7 .B67 2018
Summary: "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 686.224 BOD (Browse shelf(Opens below)) 1 Available 0073281

Includes bibliographical references.

"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--

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