Integrated marketing communication :
Juska, Jerome M.,
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. - pages cm
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
9781138695436 (hbk) 9781138695443 (pbk)
2017005832
Internet advertising.
Internet marketing.
HF6146.I58 / J87 2017
659.144 / JUI
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. - pages cm
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
9781138695436 (hbk) 9781138695443 (pbk)
2017005832
Internet advertising.
Internet marketing.
HF6146.I58 / J87 2017
659.144 / JUI