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Integrated marketing communication : (Record no. 75045)

MARC details
000 -LEADER
fixed length control field 01444cam a22003498i 4500
001 - CONTROL NUMBER
control field sulb0073255
003 - CONTROL NUMBER IDENTIFIER
control field BD-SySUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200312104348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170502s2017 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017005832
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138695436 (hbk)
International Standard Book Number 9781138695443 (pbk)
Canceled/invalid ISBN 9781315526812 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number J87 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
Edition number 23
Item number JUI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Juska, Jerome M.,
Relator term author.
9 (RLIN) 34866
245 10 - TITLE STATEMENT
Title Integrated marketing communication :
Remainder of title advertising and promotion in a digital world /
Statement of responsibility, etc. Jerome M. Juska.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1708
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
9 (RLIN) 34867
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 34868
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 12/03/2020   659.144 JUI 0073255 12/03/2020 1 12/03/2020 Books
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 03/09/2020   659.144 JUI 0073989 03/09/2020 2 03/09/2020 Books
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 25/10/2021   659.144 JUI 0074722 25/10/2021 3 25/10/2021 Books