Integrated marketing communication : (Record no. 75045)
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000 -LEADER | |
---|---|
fixed length control field | 01444cam a22003498i 4500 |
001 - CONTROL NUMBER | |
control field | sulb0073255 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200312104348.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170502s2017 nyu 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2017005832 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138695436 (hbk) |
International Standard Book Number | 9781138695443 (pbk) |
Canceled/invalid ISBN | 9781315526812 (ebk) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF6146.I58 |
Item number | J87 2017 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.144 |
Edition number | 23 |
Item number | JUI |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Juska, Jerome M., |
Relator term | author. |
9 (RLIN) | 34866 |
245 10 - TITLE STATEMENT | |
Title | Integrated marketing communication : |
Remainder of title | advertising and promotion in a digital world / |
Statement of responsibility, etc. | Jerome M. Juska. |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 1708 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York, NY : |
Name of producer, publisher, distributor, manufacturer | Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | pages cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet advertising. |
9 (RLIN) | 34867 |
Topical term or geographic name as entry element | Internet marketing. |
9 (RLIN) | 34868 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 12/03/2020 | 659.144 JUI | 0073255 | 12/03/2020 | 1 | 12/03/2020 | Books | |||||
Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 03/09/2020 | 659.144 JUI | 0073989 | 03/09/2020 | 2 | 03/09/2020 | Books | |||||
Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 25/10/2021 | 659.144 JUI | 0074722 | 25/10/2021 | 3 | 25/10/2021 | Books |