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Promotional marketing /

Mullin, Roddy,

Promotional marketing / Roddy Mullin. - Second edition. - xxiv,311 p. 23 cm.

Includes bibliographical references and index.

ISBN: 9781138567481 (hardback) 9780815359951 (pbk.)

Subjects--Topical Terms:
Sales promotion.
Marketing.

Dewey Class. No.: 658.82 / MUP

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