Promotional marketing / (Record no. 75419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb0073985 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200903124235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200903s2018 ii b 001 0 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138567481 (hardback) |
| International Standard Book Number | 9780815359951 (pbk.) |
| Canceled/invalid ISBN | 9780203705810 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Edition number | 23 |
| Item number | MUP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Roddy, |
| Relator term | author. |
| 9 (RLIN) | 36313 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Sales promotion |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional marketing / |
| Statement of responsibility, etc. | Roddy Mullin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | India : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,311 p. |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 36314 |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 36315 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 03/09/2020 | 658.82 MUP | 0073985 | 03/09/2020 | 1 | 03/09/2020 | Books | |||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 25/10/2021 | 658.82 MUP | 0074721 | 25/10/2021 | 2 | 25/10/2021 | Books | |||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 23/03/2023 | 658.82 MUP | 0077845 | 23/03/2023 | 3 | 23/03/2023 | Books | |||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 23/03/2023 | 658.82 MUP | 0077844 | 23/03/2023 | 4 | 23/03/2023 | Books |