Integrated marketing communication : advertising and promotion in a digital world /
Juska, Jerome M.,
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. - Second edition. - 1 online resource : illustrations (colour).
Previous edition: 2017. Academic
Includes bibliographical references and index.
1. Artificial Intelligence: Another Digital Transformation for the Future of Marketing 2. Integrated Marketing Communication: Pathways for Brand Messages and Content 3. Marketing Research Methods: Collecting and Analyzing Input for Decision-Making 4. Objectives and Budgets: Planning, Allocating, and Implementing Financial Resources 5. Segmentation Strategies: Prioritizing Target Groups for Effective Brand Communication 6. Creativity Strategies and Advertising: The Storytelling Process, People, and Procedures 7. Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content 8. Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns 9. Sales Promotion Strategies: Motivating Shoppers to React and Respond to Special Offers 10. Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships 11. Brand Visibility Strategies: Displaying a Physical Presence and Using Personal Contact 12. B2B Communication Strategies: Retaining Customers and Discovering New Buyers
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9781000485684 (ePub ebook) : £56.99 £200.00 £56.99 9781000485646 (PDF ebook) : £56.99 9780367443382 (ebook) : £56.99
10.4324/9780367443382 doi
9781000485684 Ingram Content Group
GBC1G2660 bnb
Internet advertising.
Internet marketing.
659.144 / JUI
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. - Second edition. - 1 online resource : illustrations (colour).
Previous edition: 2017. Academic
Includes bibliographical references and index.
1. Artificial Intelligence: Another Digital Transformation for the Future of Marketing 2. Integrated Marketing Communication: Pathways for Brand Messages and Content 3. Marketing Research Methods: Collecting and Analyzing Input for Decision-Making 4. Objectives and Budgets: Planning, Allocating, and Implementing Financial Resources 5. Segmentation Strategies: Prioritizing Target Groups for Effective Brand Communication 6. Creativity Strategies and Advertising: The Storytelling Process, People, and Procedures 7. Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content 8. Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns 9. Sales Promotion Strategies: Motivating Shoppers to React and Respond to Special Offers 10. Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships 11. Brand Visibility Strategies: Displaying a Physical Presence and Using Personal Contact 12. B2B Communication Strategies: Retaining Customers and Discovering New Buyers
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9781000485684 (ePub ebook) : £56.99 £200.00 £56.99 9781000485646 (PDF ebook) : £56.99 9780367443382 (ebook) : £56.99
10.4324/9780367443382 doi
9781000485684 Ingram Content Group
GBC1G2660 bnb
Internet advertising.
Internet marketing.
659.144 / JUI