MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03083pam a22005171i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0077853 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230620121952.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210916s2021 enka ob 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC1G2660 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781000485684 (ePub ebook) : |
| Terms of availability |
£56.99 |
|
|---|
| Canceled/invalid ISBN |
9780367443368 (pbk.) : |
| Terms of availability |
£200.00 |
|
|---|
| Canceled/invalid ISBN |
9780367436230 (pbk.) : |
| Terms of availability |
£56.99 |
|
|---|
| International Standard Book Number |
9781000485646 (PDF ebook) : |
| Terms of availability |
£56.99 |
|
|---|
| International Standard Book Number |
9780367443382 (ebook) : |
| Terms of availability |
£56.99 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4324/9780367443382 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)020341631 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781000485684 |
| Source of stock number/acquisition |
Ingram Content Group |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Edition number |
23 |
| Item number |
JUI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Juska, Jerome M., |
| Relator term |
author. |
| 9 (RLIN) |
62411 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communication : |
| Remainder of title |
advertising and promotion in a digital world / |
| Statement of responsibility, etc. |
Jerome M. Juska. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
illustrations (colour). |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
|
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2017. |
|
|---|
| General note |
Academic |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Artificial Intelligence: Another Digital Transformation for the Future of Marketing 2. Integrated Marketing Communication: Pathways for Brand Messages and Content 3. Marketing Research Methods: Collecting and Analyzing Input for Decision-Making 4. Objectives and Budgets: Planning, Allocating, and Implementing Financial Resources 5. Segmentation Strategies: Prioritizing Target Groups for Effective Brand Communication 6. Creativity Strategies and Advertising: The Storytelling Process, People, and Procedures 7. Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content 8. Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns 9. Sales Promotion Strategies: Motivating Shoppers to React and Respond to Special Offers 10. Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships 11. Brand Visibility Strategies: Displaying a Physical Presence and Using Personal Contact 12. B2B Communication Strategies: Retaining Customers and Discovering New Buyers |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Legal Deposit; |
| Physical access provisions |
Only available on premises controlled by the deposit library and to one user at any one time; |
| Authorization |
The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |
| Institution to which field applies |
UkOxU |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |
| Institution to which field applies |
UkOxU |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on CIP data; resource not viewed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 9 (RLIN) |
62412 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
62413 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version : |
| International Standard Book Number |
9780367443368 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
