Inside marketing (Record no. 39980)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01170nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0018519 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160405161341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110510s2011 enka fo 001|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780191724916 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | BD-SySUS |
| Description conventions | pn |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Inside marketing |
| Medium | [electronic resource] : |
| Remainder of title | practices, ideologies, devices / |
| Statement of responsibility, etc. | edited by Detlev Zwick and Julien Cayla. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xi, 357 p.) : |
| Other physical details | ill. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zwick, Detlev. |
| Personal name | Cayla, Julien. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version |
| International Standard Book Number | 9780199576746 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Oxford scholarship online |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
No items available.