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Inside marketing [electronic resource] : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, 2011.Description: 1 online resource (xi, 357 p.) : illISBN:
  • 9780191724916 (ebook) :
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 658.8 22
LOC classification:
  • HF5415
Online resources: Summary: This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Description based on print version record.

Includes bibliographical references and index.

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