Rural marketing : (Record no. 4298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00844nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb59595 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130307s2007 caua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935889 (hard back) |
| International Standard Book Number | 0761935886 (hard back) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BWKUK |
| -- | BAKER |
| -- | BTCTA |
| -- | AGL |
| -- | YDXCP |
| -- | DKAGE |
| -- | OCLCQ |
| -- | SINLB |
| -- | DL |
| -- | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954091734 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Rural marketing : |
| Remainder of title | targeting the non-urban consumer / |
| Statement of responsibility, etc. | Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc. | Response, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [242]-249). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | India. |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | India. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0724/2007032916.html">http://www.loc.gov/catdir/toc/ecip0724/2007032916.html</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | 07/03/2013 | 658.8009540917 VER | 0059595 | 07/03/2013 | 1 | 07/03/2013 | ||||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | 17/03/2013 | 658.8009540917 VER | 0060256 | 17/03/2013 | 2 | 17/03/2013 | General Stacks | |||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | 04/04/2013 | 658.8009540917 VER | 0063058 | 04/04/2013 | 3 | 04/04/2013 | General Stacks | |||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | 04/04/2013 | 658.8009540917 VER | 0063059 | 04/04/2013 | 4 | 04/04/2013 | General Stacks |