ADVERTISING N PROMOTION (Record no. 50726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814 m a2200205 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0027883 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160421121954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2008 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071322812 |
| International Standard Book Number | |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 7,188 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | A01 |
| Personal name | SHAH, |
| 245 1# - TITLE STATEMENT | |
| Title | ADVERTISING N PROMOTION |
| Remainder of title | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1020 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.