ADVERTISING N PROMOTION

By:

SHAH [A01]

Material type:

Computer fileDescription: 1020 pISBN:

9780071322812

Online resources:

Link to access the E-book

Summary: The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising

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The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising

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