MARKETING MANAGEMENT (Record no. 52294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01310 m a2200229 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028627 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | (02) |
| International Standard Book Number | 9789352600526(15) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAXENA, |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [S.l.] |
| Name of publisher, distributor, etc. | [s.n.] |
| Date of publication, distribution, etc. | [?] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 852 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. Salient Features - Emphasis on ‘Innovations in Marketing' through examples and cases. - Numerous new examples, data, research inputs and concepts introduced. - Outcome-based pedagogy with Learning Objectives and content tagged with LO. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management50044921">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management50044921</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.