MARKETING MANAGEMENT [electronic resource] /

By:

SAXENA [author]

Material type:

Computer filePublication details: [S.l.] [s.n.] [?]Edition: 5Description: 852 pISBN:

(02)
9789352600526(15)

Online resources:

Link to access the E-book

Summary: This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. Salient Features - Emphasis on ‘Innovations in Marketing' through examples and cases. - Numerous new examples, data, research inputs and concepts introduced. - Outcome-based pedagogy with Learning Objectives and content tagged with LO.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. Salient Features - Emphasis on ‘Innovations in Marketing' through examples and cases. - Numerous new examples, data, research inputs and concepts introduced. - Outcome-based pedagogy with Learning Objectives and content tagged with LO.

There are no comments on this title.

to post a comment.