New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston.
Material type: TextPublication details: London : SAGE, 1999.Description: 1 online resource (vii, 199 p.)ISBN:- 9781446218853 (ebook) :
- 658.8 23
- HF5415.13 .C513 1999
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Includes bibliographical references and index.
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