Relationship marketing [electronic resource] / edited by John Egan and Michael J. Harker.

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Material type: Text

TextSeries: SAGE library in business and managementPublication details: London : SAGE, 2005.Description: 1 online resource (3 v. (various pagings)) : illISBN:

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Contents:

v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.

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v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.

Includes bibliographical references and index.

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