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Market research : a guide to planning, methodology & evaluation / Paul Hague.
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TextPublication details: London ; Milford, CT : Kogan Page, 2002.Edition: 3th edDescription: x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0749437308
- 658.83 22
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| 658.83 GRR Research for marketing decisions / | 658.83 GRR Research for marketing decisions / | 658.83 HAM Market research : | 658.83 HAM Market research : | 658.83 HAM Market research : | 658.83 HAM Market research : | 658.83 HAM Market research : |
Includes bibliographical references (p. 253-266) and index.
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