The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1578512492
- 658.827 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Central Library, SUST General Stacks | 658.827 HII (Browse shelf(Opens below)) | 1 | Available | 0049216 | |
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Central Library, SUST General Stacks | 658.827 HII (Browse shelf(Opens below)) | 2 | Available | 0049215 |
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658.82 MUP Promotional marketing / | 658.82 SCS Sales promotion essentials : | 658.827 GEG Global brand strategy : | 658.827 HII The infinite asset : | 658.827 HII The infinite asset : | 658.827 JOW What s In A Brand? Building Brand Equity Through Advertising / | 658.827 KES Strategic brand management : |
Includes bibliographical references (p. 207-220) and index.
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