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The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2001.Description: xii, 238 p. : ill. ; 25 cmISBN: - 1578512492
- 658.827 22
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Central Library, SUST General Stacks | 658.827 HII (Browse shelf(Opens below)) | 1 | Available | 0049216 | |
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Central Library, SUST General Stacks | 658.827 HII (Browse shelf(Opens below)) | 2 | Available | 0049215 |
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| 658.82 SCS Sales promotion essentials : | 658.827 GEG Global brand strategy : | 658.827 HII The infinite asset : | 658.827 HII The infinite asset : | 658.827 JOW What s In A Brand? Building Brand Equity Through Advertising / | 658.827 KES Strategic brand management : | 658.827 KIN King's brand management / |
Includes bibliographical references (p. 207-220) and index.
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