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Marketing management : strategies and programs / Joseph P Guiltinan; Gordon W Paul; Thomas J Madden
Material type:
TextPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN: - 007049097X
- 658.8 22
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Central Library, SUST General Stacks | 658.8 GUM (Browse shelf(Opens below)) | 1 | Available | 0024162 | |
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| 658.8 DUR Refresher course in marketing management / | 658.8 GAM Marketing : | 658.8 GEC Cross-cultural business behavior : | 658.8 GUM Marketing management : strategies and programs / | 658.8 GUM Marketing management : | 658.8 GUM Marketing management : | 658.8 GUM Marketing management : |
Includes Index.
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