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Implicit motives [electronic resource] / edited by Oliver C. Schultheiss, Joachim C. Brunstein.

Contributor(s): Material type: TextTextPublication details: New York ; Oxford : Oxford University Press, 2010.Description: 1 online resource (xxviii, 563 p.)ISBN:
  • 9780199776955 (ebook) :
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 153.8 22
LOC classification:
  • BF503
Online resources: Summary: How do unconscious motivational needs influence physiological cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.
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How do unconscious motivational needs influence physiological cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.

Description based on print version record.

Includes bibliographical references and index.

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