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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, c2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN: - 0749443324
- Marketing spuren. English
- 659 22 MIB
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Seminar Library, Deprment. of Business Administration General Stacks | 659 MIB (Browse shelf(Opens below)) | 1 | Available | 0051364 |
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| 658.954 HAD Development administration : | 658.954 MAN Management of change in South Asia : | 658.954 MAN Management of change in South Asia : | 659 MIB Brand lands, hot spots & cool spaces : | 659.1 BAA Advertising management / | 659.1 BEA Advertising and promotion : | 659.1 JOB Behind powerful brands : |
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
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