FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.
Material type: TextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001.Description: 212 p. : col. ill. ; 29 cm. +ISBN:- 0070474265
- Brand building advertising
- 659.10954 22 PAF
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Seminar Library, Deprment. of Business Administration General Stacks | 659.10954 PAF (Browse shelf(Opens below)) | 1 | Available | 0051341 |
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659.1 TYA Advertising management / | 659.1 TYA Advertising management / | 659.1 TYA Advertising management / | 659.10954 PAF FCB-Ulka brand building advertising : | 659.144 JAU Understanding sponsored search : | 659.144 JUI Integrated marketing communication : | 659.144 JUI Integrated marketing communication : |
Compact disc in pocket.
Case studies of brands handled by FCB-Ulka Advertising, Bombay.
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