Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781138190672 (hbk)
- 9781138190689 (pbk)
- 658.8340285 23 SPD
- HF5415.1265 S658 2017
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658.8340285 SPD Digital analytics for marketing / | 658.8340285 SPD Digital analytics for marketing / | 658.8340285 SPD Digital analytics for marketing / | 658.8340285 SPD Digital analytics for marketing / | 658.8342 EMO Emotions as commodities : | 658.8342 EVA Applied consumer behaviour / | 658.8342 SCC Consumer behavior / |
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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