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Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

By: Contributor(s): Material type: TextTextPublisher: New York : Routledge, 2017Edition: 1 EditionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138190672 (hbk)
  • 9781138190689 (pbk)
Subject(s): DDC classification:
  • 658.8340285 23 SPD
LOC classification:
  • HF5415.1265 S658 2017
Contents:
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 1 Available 0073253
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 2 Available 0073982
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 3 Available 0077538
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 4 Available 0077539
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 5 Available 0077540
Books Books Central Library, SUST General Stacks 658.8340285 SPD (Browse shelf(Opens below)) 6 Available 0077541

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

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