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41.
Marketing logistics : a supply-chain approach / Satish K. Kapoor, Purva Kansal by
  • Kapoor, Satish K
  • Kansal, Purva
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Person Edu. c2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.78 KAM.

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42.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by
  • Bowersox, Donald J
  • Cooper, M. Bixby
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: microfiche ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.84 BOS.

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43.
Rural Marketing: targeting the non-urban consumer / Sanal Kumar Velayudhan by
  • Velayudhan, Sanal Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Response Books, c2007. New Delhi
Availability: Items available for reference: Central Library, SUST: Not For Loan (1)Call number: 658.870095 VER.

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44.
Social media marketing all-in-one for dummies / by Jan Zimmerman and Doug Sahlin. by
  • Zimmerman, Jan
  • Sahlin, Doug
Series: --For dummies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, ©2010
Other title:
  • Social media marketing all-in-1 for dummies
Online access:
Availability: No items available.

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45.
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. by
  • Thomas, David B, 1952-
  • Barlow, Mike
Series: Wiley and SAS business series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2011
Online access:
Availability: No items available.

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46.
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
  • Scott, Peter R, 1964-
  • Jacka, J. Mike
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2011
Online access:
Availability: No items available.

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47.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by
  • Laursen, Gert H. N
Series: Wiley and SAS business series ; 41.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011
Online access:
Availability: No items available.

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48.
Islamic branding and marketing : creating a global Islamic business / Paul Temporal. by
  • Temporal, Paul
Series: Wiley trading | Wiley trading
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), ©2011
Online access:
Availability: No items available.

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49.
Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan [and others]. by
  • Meehan, Julie M
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011
Online access:
Availability: No items available.

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50.
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. by
  • Young, Laurie, 1955-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K : Wiley, 2011
Online access:
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51.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
  • McDonald, Malcolm [author.]
  • Payne, Adrian [author.]
  • Frow, Pennie [author.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Online access:
Availability: No items available.

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52.
Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. by
  • Beckley, Jacqueline H
  • Paredes, Maria Dulce
  • Lopetcharat, Kannapon
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : John Wiley & Sons, 2012
Online access:
Availability: No items available.

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53.
The social media handbook for financial advisors : how to use Facebook, Twitter, and LinkedIn to build and grow your business / Matthew Halloran and Crystal Thies. by
  • Halloran, Matthew
  • Thies, Crystal
Series: Bloomberg financial series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Bloomberg Press, Wiley, ©2012
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54.
Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen. by
  • Ellery, Tony
  • Hansen, Neal
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, ©2012
Online access:
Availability: No items available.

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55.
Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by
  • Shelton, Ted, 1966-
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher number:
  • EB00063748 Recorded Books
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Online access:
Availability: No items available.

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56.
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. by
  • Middleton, Daina [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063651 Recorded Books
Publication details: Hoboken, N.J. : Wiley, ©2013
Online access:
Availability: No items available.

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57.
Key Account Management : the Definitive Guide. by
  • Woodburn, Diana
  • McDonald, Malcolm
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley, 2012
Online access:
Availability: No items available.

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58.
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / Dave M. Holloman. by
  • Holloman, Dave M, 1969-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]
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59.
Fashioning globalisation : New Zealand design, working women and the cultural economy / Maureen Molloy, Wendy Larner. by
  • Molloy, Maureen, 1949-
  • Larner, Wendy
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK ; Malden, MA : Wiley-Blackwell, 2013
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Availability: No items available.

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60.
The world economy : global trade policy 2012 / edited by David Greenaway. by
  • Greenaway, David [editor.]
Series: World Economy Special Issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley-Blackwell, 2013
Online access:
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