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1.
Fundamentals of marketing / William J. Stanton, Charles Futrell. by
  • Stanton, William J
  • Futrell, Charles
Series: McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1987
Availability: Items available for reference: Central Library, SUST: Not For Loan (1)Call number: 658.8 STF.

2.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.8 GUM.

3.
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs. by
  • Bowersox, Donald J
  • Closs, David J
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; New York : McGraw-Hill Education, 2004, c1996
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.7 BOL.

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Tata McGraw-Hill, c2007
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 BEA.

5.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by
  • Bowersox, Donald J
  • Cooper, M. Bixby
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: microfiche ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.84 BOS.

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