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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:
  • 007049097X
  • 9780071142557
  • 007114255x
Subject(s): DDC classification:
  • 658.8 20 GUM
LOC classification:
  • HF5415.13 .G84 1997
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Department of Industrial & Production Engineering General Stacks 658.8 GUM (Browse shelf(Opens below)) 1 Available 0024158

Includes bibliographical references (p. 443-446) and index.

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