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Marketing William G. Zikmund, Michael d'Amico.

By: Contributor(s): Material type: TextTextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Edition: 5th edDescription: xxxviii, 784 p. : col. ill., col. maps ; 29 cmISBN:
  • 0314062149
  • 0314071709 (annotated instructor's ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 658.8 ZIM (Browse shelf(Opens below)) 1 Available 0039461
Books Books Central Library, SUST General Stacks 658.8 ZIM (Browse shelf(Opens below)) 2 Available 0039462

Colored maps on endpapers.

Includes bibliographical references (p. 745-754) and indexes.

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