Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:- 007049097X
- 9780071142557
- 007114255x
- 658.8 20 GUM
- HF5415.13 .G84 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Department of Industrial & Production Engineering General Stacks | 658.8 GUM (Browse shelf(Opens below)) | 1 | Available | 0024158 |
Includes bibliographical references (p. 443-446) and index.
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