Marketing death [electronic resource] : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.

By:

Chan, Cheris Shun-ching

Material type: Text

TextPublication details: New York ; Oxford : Oxford University Press, 2012.Description: 1 online resource. : illISBN:

9780199951154 (ebook) :

Subject(s):

Life insurance -- Social aspects -- China

Additional physical formats: Print version: No titleDDC classification:

368.3200951 23

LOC classification:

HG9169 .C48 2012

Online resources:

Oxford scholarship online

Summary: Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

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Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

Description based on online resource; title from PDF title page (viewed on Apr. 26, 2012).

Includes bibliographical references.

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