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1.
Using market knowledge [electronic resource] / Rohit Deshpand�e, editor. by
  • Deshpande, Rohit
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c2001
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2.
Developing a market orientation [electronic resource] / Rohit Deshpand�e, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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