Relationship marketing [electronic resource] / edited by John Egan and Michael J. Harker.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781446263235 (ebook) :
- 658.812 23
- HF5415.55 .R44 2005
Contents:
v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.
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v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.
Includes bibliographical references and index.
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