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1.
Marketing management : strategies and programs / Joseph P Guiltinan; Gordon W Paul; Thomas J Madden by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.8 GUM, ...

2.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.8 GUM.

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