Social marketing and public health [electronic resource] : theory and practice / edited by Jeff French with Clive Blair-Stevens, Dominic McVey Rowena Merritt.
Material type: TextPublication details: Oxford : Oxford University Press, 2010.Description: 1 online resource (xiv, 351 p.) : illISBN:- 9780191720413 (ebook) :
- 362.10688 22
- RA410.56
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
Description based on print version record.
Includes bibliographical references and index.
There are no comments on this title.