Inside marketing [electronic resource] : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
Material type: TextPublication details: Oxford : Oxford University Press, 2011.Description: 1 online resource (xi, 357 p.) : illISBN:- 9780191724916 (ebook) :
- 658.8 22
- HF5415
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Description based on print version record.
Includes bibliographical references and index.
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