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FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001.Description: 212 p. : col. ill. ; 29 cm. +ISBN:
  • 0070474265
Other title:
  • Brand building advertising
Subject(s): DDC classification:
  • 659.10954 22 PAF
Summary: Case studies of brands handled by FCB-Ulka Advertising, Bombay.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration General Stacks 659.10954 PAF (Browse shelf(Opens below)) 1 Available 0051341

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Case studies of brands handled by FCB-Ulka Advertising, Bombay.

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