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1.
Behind powerful brands : from strategy to campaign / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000
Other title:
  • Powerful brands
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 JOB.

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Tata McGraw-Hill, c2007
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 BEA.

3.
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. by
  • Parameswaran, M. G
  • FCB-Ulka Advertising (Mumbai, India)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Other title:
  • Brand building advertising
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.10954 PAF.

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